marketing for apartments is not the easiest of things to do. From designing the perfect advertisements to marketing your property in the perfect places, it requires considerable amount of effort to be put in for making your property stand out from the crowd. When you are creating advertisements for your vacant rental properties, there are quite a few things that you must not forget to mention in your rental ads. Some of these things are mentioned below.
Many people often forget to mention their pet policies in their rental advertisements and they end up dealing with many prospective renters who want to get the unit and still keep their pets inside. However, if you do not allow pets in your property then mentioning your apartment’s pet policy in the rental advertisement would be the best pre-screening option as anybody looking for pet-friendly rentals would not contact you if they are able to find out it explicitly in the advertisement.
Besides, you should explicitly mention the animals that are allowed on your property. For instance, you can allow cats only, dogs only or dogs with specific weight limit. Alternately, animals with specific breeds that are allowed on your rental should be mentioned.
It is an obvious thing to add the contact information of yours on the advertisement for your rental. It is something that many people overlook easily. So, when you advertise apartments on any platform, never forget to include some mode by which you want to be contacted by the prospective renters. It can be phone number or email address. Furthermore, tear-offs can be included on the rental ads that are put on the bulletin boards and your contact information can be included in them.
The amenities and the highlights of your property are a must-mention thing on the rental advertisements. Of course, there is no point of marketing apartments if you are not making the deal attractive for the prospective renters. Everything that you think is unique about your rental apartment and makes it better than the competitors should be included in your rental ads.
The screening process should also be mentioned along with the advert. If you will be running background checks against prospective renters like criminal checks or credit checks then it should also be highlighted in the rental advertisement.
The building specific should also be the part of your advertisement. This can include things like the location of the property and the floor on which your vacant rental is present. However, such information should only be included if it can portray your property in positive sense and makes it more desirable for the prospective renters.
By keeping these things in mind, you are sure to create a rental advertisement that is perfect to attract maximum number of prospective renters. It will generate as many leads as you’d have expected.